Why Middlemen Fail When They Add No Friction
Quote from chief_editor on January 17, 2026, 7:52 amIn commodity and energy trading, middlemen are often blamed for failed deals. Yet the real problem is not the presence of middlemen — it is the absence of friction.
Middlemen fail not because they exist, but because they add nothing that slows a bad deal down.
In markets where transactions are complex, opaque, and high-risk, friction is not an obstacle.
It is the mechanism that turns conversations into executable trades.What “No Friction” Looks Like
Middlemen who add no friction usually behave in familiar ways:
They forward every SCO they receive.
They avoid asking uncomfortable questions.
They rush introductions without verification.
They emphasize speed and price over structure.At first glance, this feels helpful. In practice, it creates chaos.
Deals move quickly — but only in circles.
Why Friction Is the Middleman’s Real Value
In real trade, friction serves three critical functions:
Verification
Friction forces parties to reveal who they are, what they control, and what they can commit to.Filtering
Friction removes non-performing buyers, fake sellers, and speculative interest early.Sequencing
Friction ensures documents, commitments, and costs escalate in the correct order.A middleman who adds no friction performs none of these functions. They become a message relay, not a value creator.
Why Deals Collapse Without Friction
When friction is removed, several failures occur simultaneously:
Authority becomes unclear
Multiple parties claim mandate
Prices mutate across chains
No one takes responsibilitySerious buyers disengage because they cannot identify a decision-maker. Serious sellers withdraw to protect reputation and control.
The deal does not fail loudly.
It simply stops progressing.Why Fake Deals Prefer Frictionless Middlemen
Fake or weak deals thrive in low-friction environments.
They rely on:
mass forwarding
urgency without verification
constant price revisionsA frictionless middleman amplifies these traits instead of challenging them.
This is why fake deals circulate widely while real deals move quietly.
Real middlemen introduce resistance. Fake deals cannot survive it.
The Reputation Cost of No Friction
Middlemen who never say “no” pay a hidden price.
Over time, serious counterparties learn that:
every introduction carries risk
every offer requires re-verification
nothing is screenedEventually, those counterparties stop responding altogether.
Trust, once lost, is rarely recovered.
How Successful Middlemen Behave Differently
Middlemen who succeed long-term behave more like gatekeepers than messengers.
They:
reject most opportunities
delay circulation until structure exists
demand clarity before speed
protect information flowThey are comfortable being unpopular early because they value credibility later.
In real markets, credibility compounds.
A Practical Rule of Thumb
If a middleman makes everything easier at the beginning, expect failure at the end.
If a middleman makes things harder early, execution becomes easier later.Friction, when applied correctly, is not resistance.
It is risk management.Final Insight
Middlemen do not add value by removing friction.
They add value by placing it correctly.In commodity trade, the best intermediaries are not the fastest —
they are the most selective.Reference Note
This article reflects commonly observed practices in international commodity and energy trading. It is intended for industry insight and trade education purposes only.
In commodity and energy trading, middlemen are often blamed for failed deals. Yet the real problem is not the presence of middlemen — it is the absence of friction.
Middlemen fail not because they exist, but because they add nothing that slows a bad deal down.
In markets where transactions are complex, opaque, and high-risk, friction is not an obstacle.
It is the mechanism that turns conversations into executable trades.
What “No Friction” Looks Like
Middlemen who add no friction usually behave in familiar ways:
They forward every SCO they receive.
They avoid asking uncomfortable questions.
They rush introductions without verification.
They emphasize speed and price over structure.
At first glance, this feels helpful. In practice, it creates chaos.
Deals move quickly — but only in circles.
Why Friction Is the Middleman’s Real Value
In real trade, friction serves three critical functions:
Verification
Friction forces parties to reveal who they are, what they control, and what they can commit to.
Filtering
Friction removes non-performing buyers, fake sellers, and speculative interest early.
Sequencing
Friction ensures documents, commitments, and costs escalate in the correct order.
A middleman who adds no friction performs none of these functions. They become a message relay, not a value creator.
Why Deals Collapse Without Friction
When friction is removed, several failures occur simultaneously:
Authority becomes unclear
Multiple parties claim mandate
Prices mutate across chains
No one takes responsibility
Serious buyers disengage because they cannot identify a decision-maker. Serious sellers withdraw to protect reputation and control.
The deal does not fail loudly.
It simply stops progressing.
Why Fake Deals Prefer Frictionless Middlemen
Fake or weak deals thrive in low-friction environments.
They rely on:
mass forwarding
urgency without verification
constant price revisions
A frictionless middleman amplifies these traits instead of challenging them.
This is why fake deals circulate widely while real deals move quietly.
Real middlemen introduce resistance. Fake deals cannot survive it.
The Reputation Cost of No Friction
Middlemen who never say “no” pay a hidden price.
Over time, serious counterparties learn that:
every introduction carries risk
every offer requires re-verification
nothing is screened
Eventually, those counterparties stop responding altogether.
Trust, once lost, is rarely recovered.
How Successful Middlemen Behave Differently
Middlemen who succeed long-term behave more like gatekeepers than messengers.
They:
reject most opportunities
delay circulation until structure exists
demand clarity before speed
protect information flow
They are comfortable being unpopular early because they value credibility later.
In real markets, credibility compounds.
A Practical Rule of Thumb
If a middleman makes everything easier at the beginning, expect failure at the end.
If a middleman makes things harder early, execution becomes easier later.
Friction, when applied correctly, is not resistance.
It is risk management.
Final Insight
Middlemen do not add value by removing friction.
They add value by placing it correctly.
In commodity trade, the best intermediaries are not the fastest —
they are the most selective.
Reference Note
This article reflects commonly observed practices in international commodity and energy trading. It is intended for industry insight and trade education purposes only.
